Innovation Partner

We help teams develop the ability to do new things.

New internal tools. New customer experiences. New business processes. New products. Whether you're an official innovation department or a business team that wants to change how you work—we bring the process that makes it happen.

We Know What You're Up Against

Leadership wants transformation. Teams want to do their jobs. You're in the middle trying to make both happen.

You've probably tried some version of this before. The workshop that generated 200 sticky notes and zero shipped products. The hackathon that produced excitement for a week and nothing after. The consulting engagement that delivered a beautiful roadmap nobody followed.

It's not that those efforts were wrong. It's that they didn't leave behind a repeatable way to keep going. The energy dissipates. People go back to their day jobs. The ideas sit in a slide deck.

Meanwhile, you're still accountable for results. Still trying to show leadership that innovation isn't just a cost center. Still trying to get teams to try new things when their plates are already full.

The problem was never ideas or willingness. It was process.

The Shift

Building software used to be expensive. Ship something, and you'd maintain it forever. So companies developed heavy processes—planning cycles, sprint reviews, consensus, sign-offs—to make sure they weren't committing to the wrong thing.

AI changed the math. Three things are now true:

Software is ephemeral. Building is cheap. Rebuilding is cheap. The source code is the specification—if you need to rebuild, you rebuild. This isn't a loss; it's the model working correctly. Stop being precious about code. Start being precious about outcomes.

Software is compounding. Every tool you build makes the next tool easier to build. Every playbook you create accelerates the next project. The goal isn't to build one thing well—it's to build the capability to build many things quickly.

Velocity is the variable. The question isn't "how long will this take?"—it's "what does a 1-day build look like? A 3-day build? A 1-week build?" When you think in timeboxes, you learn to scope ruthlessly. You build what's useful, not what's complete. You ship, learn, and iterate.

But corporate processes haven't caught up. Teams still wait for permission. Still gather requirements instead of testing hypotheses. Still treat innovation like a workshop exercise.

Teams have the tools. What's missing is a process designed for this new reality.

Your Own Innovation Process, Built For You

Your own internal accelerator. Innovation lab. Center of excellence.

A formal innovation process designed for AI-era building. Ceremonies, decision-making gates, rituals, playbooks—a system that works because most new things today are built with software and AI.

┌─────────────────┐     ┌─────────────────┐     ┌─────────────────┐
│   Your Team     │  +  │   Our Process   │  =  │   New Things    │
│                 │     │                 │     │                 │
│ Domain expertise│     │ Ceremonies      │     │ Internal tools  │
│ Context         │     │ Decision gates  │     │ New products    │
│ Relationships   │     │ Rituals         │     │ New processes   │
│                 │     │ Playbooks       │     │ New models      │
└─────────────────┘     └─────────────────┘     └─────────────────┘

Your team brings the domain knowledge and organizational context. We bring the process. Together, you start producing new things immediately.

What a Typical Engagement Looks Like

Every engagement is different—we design the process around your teams, your constraints, and your goals. But the underlying logic is always the same: prove value before investing more. Each phase is a checkpoint gate.

Customer    Demo       POC v1      POC v2      POC v3
  Need      (1d)       (3d)        (1wk)       (2wk)
    │         │          │           │           │
    ▼         ▼          ▼           ▼           ▼
 ┌─────┐   ┌─────┐    ┌─────┐    ┌─────┐    ┌─────┐
 │     │──▶│     │───▶│     │───▶│     │───▶│     │──▶ Production
 └─────┘   └─────┘    └─────┘    └─────┘    └─────┘
              │          │           │           │
           "Want     "Does it    "Is it     "Is it
            more?"    work?"     useful?"   ready?"

The insight: "Customer" = internal or external. Budget approval = customer paying. Your own team is your customer.

Demo Phase (1 day)

Input: customer call transcript. Output: working demo that proves or disproves a hypothesis. Review: "Do you want more of this?"

Sprint Phase (2-4 weeks, if demo validates)

POC v1 (3 days): First functional version. Prove the core mechanics work.

• Use synthetic/anonymized data—don't wait for real data access
• Any infrastructure (local, cloud, whatever's fastest)
• Auth & security via our quick-start kit (your production stack comes in v3)
• Day 1: core loop. Day 2: supporting features. Day 3: demo-ready
• Gate question: "Does it work?"

POC v2 (1 week): Real users on it. Collect feedback.

• 2-5 pilot users actually using it in their workflow daily
• Built-in feedback widget—frictionless bug reporting
• Daily 15-minute feedback sessions to review what users encountered
• Still flexible infrastructure—be willing to throw it away
• Gate question: "Is it useful?"

POC v3 (2 weeks): Production-ready. This is the version that scales.

• Customer-approved infrastructure—now you care where it runs
• Real data sources, real auth, real security basics
• Week 1: foundation (infra, auth, data). Week 2: polish & launch
• v3 = production. v4+ continues from here
• Gate question: "Is it ready for real use?"

Key principles:

• Previous version = requirements for next version
• Architecture fits the version—v1 choices serve v1 needs, production architecture comes in v3
• Don't be precious—rebuild quickly
• v3 = production. Scale continues with v4+

→ See our Playbooks for detailed templates and guides for each phase.

Embedded, Not External

We join your team. Literally—we're in your Slack, your meetings, your planning sessions.

We work at two levels: broad reach (talks, workshops, office hours for anyone) and deep support (hands-on help for specific teams when they're stuck).

Typical engagements run 3-6 months. Weekly working sessions with your teams. Monthly check-ins with leadership. We need dedicated stakeholder time and access to the teams doing the work.

We understand you have compliance requirements, safety processes, and governance that isn't going anywhere. We're not here to blow that up. We help teams move faster within the constraints that matter.

You'll see results in weeks, not quarters. The process becomes yours to keep.

What We're Not Doing

• Assigning tasks. Your team picks from the backlog. They're not assigned work—they choose what's interesting and commit to a timebox.
• Extensive code review. If it works and solves the problem, ship it. The source code is the specification—if it's wrong, rebuild it.
• Perfectionism. Done and useful beats perfect and late. Every time.
• Building a platform before doing customer work. Platform emerges from patterns. Do the work first.

Monday Idea, Friday Demo

Teams stop waiting for permission. A team with an idea on Monday has something to show stakeholders by Friday.

Here's what that looks like in practice:

Internal knowledge tool — A system that surfaces relevant past work when someone starts a new project. No more reinventing what another team already built.

Customer feedback pipeline — Interviews, surveys, and support tickets automatically turned into prioritized insights. The pattern recognition your best researcher does, available to every team.

Prototype-to-production workflow — A team's hackathon project or side experiment, turned into a real tool people use daily. The bridge between "cool demo" and "actual capability."

Cross-department capability sharing — One team builds a tool that works. Another team adapts it for their context. The process compounds across the organization.

Customer service improves because you can build and test new support tools quickly. Marketing gets better because you can experiment with new approaches. Operations streamline because you can automate what used to require manual work.

The people who used to gather requirements now test hypotheses. And the thinking spreads—once a team sees what's possible, they become the ones teaching others.

Who This Is For

If you have the mandate to change how your team or organization works—and the process is the problem—we should talk.

Contact

hello@goosegroup.co

We'll set up a call to understand your situation. No pitch deck—just a conversation about what's actually blocking your teams.