Not because they lack talent or ambition.
Because the process for turning ideas into real things doesn't exist yet.
Goose Group · hello@goosegroup.co
The workshop that generated 200 sticky notes and zero shipped products. The hackathon that produced excitement for a week and nothing after. The consulting engagement that delivered a beautiful roadmap nobody followed.
The energy dissipates. People go back to their day jobs. The ideas sit in a slide deck.
Leadership wants transformation. Teams want to do their jobs. You're in the middle trying to make both happen — and still accountable for results.
What's missing isn't willingness or talent. It's a repeatable process that produces real things.
Ship something, maintain it forever. So companies developed planning cycles, sprint reviews, consensus, sign-offs — to avoid committing to the wrong thing.
AI changed the math. Building is cheap. Rebuilding is cheap. The question isn't "how long?" — it's "what does a 1-day build look like?"
Corporate processes haven't caught up. Teams still wait for permission.
Your team has something they want to build. An internal tool. A better workflow. A customer experience that doesn't exist yet.
We help them build it this week. And the process they use becomes the process they keep.
Input: a conversation about a problem. Output: something you can use, test, and react to.
Before Idea → requirements → approval → sprint → maybe (weeks) After Idea → demo → "want more?" → build → ship (days)
Each phase has one gate question. Pass it or stop. No wasted investment.
"Do you want more of this?"
"Does it work?"
"Is it useful?" (real users, real feedback)
"Is it ready?" (production infrastructure, real data)
Previous version = requirements for next version. Don't be precious — rebuild quickly.
First tool shipped. Your team sees what's possible in days, not quarters.
Teams using the process independently. New ideas going from Monday to Friday without us.
Capability spreading across the org. One team builds a tool, another adapts it.
Every tool your teams build makes the next tool easier to build. Every playbook accelerates the next project.
The people who used to gather requirements now test hypotheses. Once a team sees what's possible, they become the ones teaching others.
Innovation stops being a department. It becomes how your organization works.
We join your Slack, your meetings, your planning sessions. We work at two levels: broad reach for anyone curious, deep support for teams that are building.
Results in weeks, not quarters. The process becomes yours to keep.
We're not here to blow up your governance. We help teams move faster within the constraints that matter.
Alex in Berlin. Mike in Amsterdam. Pascal in Düsseldorf.
We've built software inside large organizations and run innovation processes from the inside. We know the difference between a good demo and a shipped product — and why most teams get stuck between the two.
No pitch deck. A conversation about what's actually in the way — and what a first week looks like.