How We Work
We're thinking partners who build our own tools and help you do the same. The goal is better outcomes for your customers—and operational leverage for everyone involved.
The Pattern
Every engagement follows a similar arc, whether we're working with a creative agency, a product team, or an innovation incubator:
1. Internal Infrastructure
Reduce friction for your team. Build an internal intranet that gives your people tools and context. Stop the "where's the file?" conversations. Let your experts spend time on expertise, not archaeology.
2. Customer Intelligence
Understand your customers deeply. Build the research infrastructure, segment analysis, and insight systems that inform creative and strategic decisions. Know what you're trying to communicate and to whom.
3. Encoded Taste
Capture your judgment in a form that compounds. Encode the philosophy, constraints, and standards that make your work distinctive. Make it available via API, integrated into products, accessible to agents. Simulate how customers respond. Test creative directions before you commit.
This is what we build. For how we build it, see Innovation Partner or Your Agency's Technical Team.
What This Unlocks
Less time on "where's the copy?" More time on "what are we actually trying to communicate?"
Less time searching for context. More time applying expertise.
Less dependency on who's in the room. More capability encoded in systems that persist.
For agencies: Your creatives focus on creative. Your client relationships deepen because you know more than any individual could remember. You can offer new capabilities to customers—agents trained on their brand, licensed back to them.
For product teams: Your judgment becomes operational. Tenets and principles encoded in ways that can be called, tested, and deployed. Product decisions informed by systematic customer intelligence, not just intuition.
For innovation teams: Your methodology becomes infrastructure. Portfolio decisions informed by real data. Startup guidance encoded in systems that scale beyond your personal attention.
Partnership, Not Transactions
We're not selling sprints or productized services. We're not here to automate a few tasks and leave.
We embed, build together, and share in outcomes. Think of how agencies already collaborate—one partner for photo and video, another for content, another for media. We're part of that ecosystem, but for AI capability and taste infrastructure.
What that looks like:
- Part of your extended team, not a vendor with deliverables
- Base rate for execution + shared upside on customer impact
- Long-term alignment, working on interesting projects together
Better Together, Better for Customers
Success looks like a partnership where everyone gains leverage:
- You get capabilities you couldn't build alone
- Your team gets tools that multiply their expertise
- Your customers get better outcomes, faster
- We get to work on interesting problems with people who care
We're not here to sell SaaS. We're thinking partners who build our own tools, help you and your customers do the same, and operationalize capabilities that unlock everyone for better outcomes.
What We Respect
There's a lot your team knows that never made it into a document. How they handle tricky situations. Why certain approaches work and others don't. The shortcuts they've figured out over years. That's what we're trying to work with.
Your people are creative and capable. Their potential is underleveraged. We're here to help them do more with what they already know.
How We Show Up
Start by doing. When we're not sure, we build a 1-day demo and learn, rather than plan something big and wait.
Keep it simple. We front-load the thinking so execution is obvious. Fewer decision points. The right path is the easy path.
Be direct. Clear communication. We assume you're smart and want the truth, even when it's not what you hoped to hear.
Show, don't tell. If we say something works, we can demonstrate it. The proof is in the doing.