Artists vs Soldiers

Different teams for exploration vs execution. Don’t confuse them.

Artists (Explore)Soldiers (Execute)
Divergent thinkingConvergent thinking
Hypothesis-drivenDelivery-driven
High uncertainty tolerancePredictability focus
ExperimentsImplementation
”What if?""Ship it”

Why This Matters

Organizations fail when they:

  • Ask artists to execute (leads to endless iteration)
  • Ask soldiers to explore (leads to premature convergence)

The same team rarely excels at both. Structure your work accordingly.

How This Shows Up

  • Exploration work: Divergent, experimental, high uncertainty tolerance
  • Execution work: Convergent, disciplined, focused on delivery
  • Knowing which mode you’re in: The key leadership skill

Contrarian To

“Our dev team can figure out AI on the side”


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